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Synopsis
When growth stalls, most teams reach for the same lever: spend more. More ads, more content, more tools, more noise. The Customer Advantage argues that there is a quieter lever with greater leverage: customer insight deep enough to change what you build, what you say, and who you choose to serve. Bigger budgets can buy attention; they cannot buy relevance if you do not understand the real job the customer is trying to get done, the risk they are managing, and the exact moment they are ready to switch. This is a practical guide to market psychology for leaders who need better decisions, not just more activity. You will learn how to map jobs to be done, uncover buying triggers, capture the voice of customer in language your market actually uses, and treat objections as valuable data rather than hurdles. The book shows how to turn that understanding into clearer positioning strategy, stronger product market fit, and more reliable customer retention by designing offers, onboarding, and proof around what customers value and fear. Written for founders, marketers, product managers, sales leaders, and small teams competing against well-funded rivals, The Customer Advantage helps you spot repeatable loyalty patterns, reduce wasted effort, and focus on the battleground where you can be obviously better. The result is a disciplined way to compete: not by shouting louder, but by knowing more - and using that knowledge to make sharper choices.
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Paperback. Etat : new. Paperback. When growth stalls, most teams reach for the same lever: spend more. More ads, more content, more tools, more noise. The Customer Advantage argues that there is a quieter lever with greater leverage: customer insight deep enough to change what you build, what you say, and who you choose to serve. Bigger budgets can buy attention; they cannot buy relevance if you do not understand the real job the customer is trying to get done, the risk they are managing, and the exact moment they are ready to switch. This is a practical guide to market psychology for leaders who need better decisions, not just more activity. You will learn how to map jobs to be done, uncover buying triggers, capture the voice of customer in language your market actually uses, and treat objections as valuable data rather than hurdles. The book shows how to turn that understanding into clearer positioning strategy, stronger product market fit, and more reliable customer retention by designing offers, onboarding, and proof around what customers value and fear. Written for founders, marketers, product managers, sales leaders, and small teams competing against well-funded rivals, The Customer Advantage helps you spot repeatable loyalty patterns, reduce wasted effort, and focus on the battleground where you can be obviously better. The result is a disciplined way to compete: not by shouting louder, but by knowing more - and using that knowledge to make sharper choices. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9789309879395
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Paperback. Etat : new. Paperback. When growth stalls, most teams reach for the same lever: spend more. More ads, more content, more tools, more noise. The Customer Advantage argues that there is a quieter lever with greater leverage: customer insight deep enough to change what you build, what you say, and who you choose to serve. Bigger budgets can buy attention; they cannot buy relevance if you do not understand the real job the customer is trying to get done, the risk they are managing, and the exact moment they are ready to switch. This is a practical guide to market psychology for leaders who need better decisions, not just more activity. You will learn how to map jobs to be done, uncover buying triggers, capture the voice of customer in language your market actually uses, and treat objections as valuable data rather than hurdles. The book shows how to turn that understanding into clearer positioning strategy, stronger product market fit, and more reliable customer retention by designing offers, onboarding, and proof around what customers value and fear. Written for founders, marketers, product managers, sales leaders, and small teams competing against well-funded rivals, The Customer Advantage helps you spot repeatable loyalty patterns, reduce wasted effort, and focus on the battleground where you can be obviously better. The result is a disciplined way to compete: not by shouting louder, but by knowing more - and using that knowledge to make sharper choices. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9789309879395
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The Customer Advantage : How Deep Understanding Beats Bigger Budgets
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - When growth stalls, most teams reach for the same lever: spend more. More ads, more content, more tools, more noise. The Customer Advantage argues that there is a quieter lever with greater leverage: customer insight deep enough to change what you build, what you say, and who you choose to serve. Bigger budgets can buy attention; they cannot buy relevance if you do not understand the real job the customer is trying to get done, the risk they are managing, and the exact moment they are ready to switch. This is a practical guide to market psychology for leaders who need better decisions, not just more activity. You will learn how to map jobs to be done, uncover buying triggers, capture the voice of customer in language your market actually uses, and treat objections as valuable data rather than hurdles. The book shows how to turn that understanding into clearer positioning strategy, stronger product market fit, and more reliable customer retention by designing offers, onboarding, and proof around what customers value and fear. Written for founders, marketers, product managers, sales leaders, and small teams competing against well-funded rivals, The Customer Advantage helps you spot repeatable loyalty patterns, reduce wasted effort, and focus on the battleground where you can be obviously better. The result is a disciplined way to compete: not by shouting louder, but by knowing more - and using that knowledge to make sharper choices. N° de réf. du vendeur 9789309879395
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Paperback. Etat : new. Paperback. When growth stalls, most teams reach for the same lever: spend more. More ads, more content, more tools, more noise. The Customer Advantage argues that there is a quieter lever with greater leverage: customer insight deep enough to change what you build, what you say, and who you choose to serve. Bigger budgets can buy attention; they cannot buy relevance if you do not understand the real job the customer is trying to get done, the risk they are managing, and the exact moment they are ready to switch. This is a practical guide to market psychology for leaders who need better decisions, not just more activity. You will learn how to map jobs to be done, uncover buying triggers, capture the voice of customer in language your market actually uses, and treat objections as valuable data rather than hurdles. The book shows how to turn that understanding into clearer positioning strategy, stronger product market fit, and more reliable customer retention by designing offers, onboarding, and proof around what customers value and fear. Written for founders, marketers, product managers, sales leaders, and small teams competing against well-funded rivals, The Customer Advantage helps you spot repeatable loyalty patterns, reduce wasted effort, and focus on the battleground where you can be obviously better. The result is a disciplined way to compete: not by shouting louder, but by knowing more - and using that knowledge to make sharper choices. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9789309879395
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The Customer Advantage | How Deep Understanding Beats Bigger Budgets
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Taschenbuch. Etat : Neu. The Customer Advantage | How Deep Understanding Beats Bigger Budgets | Arvind Solenne | Taschenbuch | Englisch | 2026 | Mindful Pages | EAN 9789309879395 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 136761086
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