Articles liés à Virtual Empires: Building Brands in Augmented Reality

Virtual Empires: Building Brands in Augmented Reality - Couverture souple

Agarwal, Divyam

 
9789334291308: Virtual Empires: Building Brands in Augmented Reality
Couverture souple
ISBN 10 : 9334291303 ISBN 13 : 9789334291308
Editeur : Divyam Agarwal, 2025

Synopsis

"Virtual Empires: Building Brands in Augmented Reality" is a forward-looking guide that explores how immersive technologies are redefining the foundations of modern branding. Blending strategic insight with practical application, this book takes readers through the evolution of AR, the psychology behind immersive engagement, and the tools needed to build compelling phygital experiences that resonate across physical and digital worlds. From designing identity systems for hybrid realities to crafting interactive narratives, personalized customer journeys, and data-driven AR ecosystems, it offers a comprehensive roadmap for creators, marketers, entrepreneurs, and innovators ready to shape the next generation of brand experiences.

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Éditeur
Divyam Agarwal
Date d'édition
2025
Langue
anglais
ISBN 10 
9334291303
ISBN 13 
9789334291308
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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