Code to Cure: Digital Therapeutics and the Future of Pharma - Couverture souple

Chaganti, Subba Rao

Couverture souple

ISBN 10 : 9347311146 ISBN 13 : 9789347311147

Editeur : Pharmamed Press, 2025

Synopsis

When medicine is written in code, how do you market the cure? A quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments-they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules, but of algorithms? In Code to Cure: Digital Therapeutics and the Future of Pharma, Subba Rao Chaganti-a renowned author and thought leader in pharmaceutical marketing-offers the first comprehensive guide to understanding and leveraging digital therapeutics in the pharma landscape. Blending rigorous research with real-world case studies, the book takes you inside the fast-evolving world of Dtx: ¿ What digital therapeutics are - and how they differ from wellness apps. ¿ Why regulators like the FDA, EMA, and Germany's DiGA are setting new global benchmarks. ¿ How pharmaceutical companies can align digital therapeutics (DTx) with brand strategy, payer demands, and patient needs. ¿ Case studies of pioneers like Pear Therapeutics, Akili Interactive, Propeller Health, Omada, and Kaia Health. ¿ The role of AI, wearables, and telemedicine in scaling digital care. ¿ Strategic frameworks for commercialization, adoption, and measuring success. Whether you are a brand manager, marketer, student, or healthcare innovator, this book will help you navigate the opportunities and challenges of a world where medicine is not just prescribed, but downloaded. Engaging, insightful, and practical, Code to Cure is not just about the future of pharma marketing; it is about the future of healthcare itself.

Détails de l'édition

• Éditeur: Pharmamed Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 9347311146
• ISBN 13: 9789347311147
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne