Konjo: Fighting Spirit - Couverture souple

Goyal, Sandeep

Couverture souple

ISBN 10 : 9351360784 ISBN 13 : 9789351360780

Editeur : HarperCollins Publishers India, 2014

Synopsis

A rip-roaring account of a career in the ad world by a renowned ad-man

A few weeks before Sandeep Goyal turned forty, he resigned from Zee. And his world came crashing down. He lost his so-called friends, his Merc, his memberships of the Chambers and the Belvedere, his secretaries and his retinue of hangers-on. Reality took a while to sink in and he realized he was all alone with only his wife to support him. He introspected, did a reality check and decided to look forward instead of brooding on the past. After relentless work he achieved an improbable dream. He signed a joint venture with Dentsu, the Japanese ad giant. To success he needed, as they say in Japanese, Kon Jo or 'fighting spirit' - a combination of will power, guts, perseverance and a dogged tenacity in the face of hardship.

A propos du livre

À propos de l'auteur

Sandeep Goyal was president of the iconic ad agency Rediffusion DY&R before becoming Group CEO of Zee Telefilms Ltd. In January 2011 Goyal sold his 26 per cent equity stake in his seven-year old India joint-venture with Japan's Dentsu Inc. the world's largest ad agency making him a millionaire many times over. For over twenty-five years he has designed winning campaigns and marketing breakthroughs for brands as diverse as Airtel Colgate and KFC. In 2004 he published The Dum Dum Bullet a bestseller on advertising and marketing; earlier this year his second book You're Hired! a primer on job-interviews hit the stands.

Détails de l'édition

• Éditeur: HarperCollins Publishers India
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 9351360784
• ISBN 13: 9789351360780
• Reliure: Broché
• Nombre de pages: 308
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne