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Synopsis
This book looks at what goes into localization of advertisements in Indian languages.
‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Sunitha Srinivas C. is Assistant Professor, Govt. College of Mokeri, Calicut, Kerala. She obtained her MA (English) and PhD from University of Calicut, Kerala.
Dr Srinivas is the recipient of the Editors’ Choice Award from Home of Letters, Bhubaneswar. She has published research papers on advertising and media studies in peer-reviewed journals and is the author of Functionalism and Indian English Fiction: From Cradle to Grave. She has authored numerous poems. Apart from this, Dr Srinivas has also been a resource person for academic programmes organized by various institutions and universities.
À propos de la quatrième de couverture
An analysis of what goes into localization of advertisements in different Indian languages.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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?Ad?apting to Markets
Edité par
Sage Publications, 2015
ISBN 10 : 9351502406
ISBN 13 : 9789351502401
Neuf
Couverture rigide
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 232. N° de réf. du vendeur 26372637481
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?Ad?apting to Markets
Edité par
Sage Publications, 2015
ISBN 10 : 9351502406
ISBN 13 : 9789351502401
Neuf
Couverture rigide
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. pp. 232. N° de réf. du vendeur 373440758
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?Ad?apting to Markets
Edité par
Sage Publications, 2015
ISBN 10 : 9351502406
ISBN 13 : 9789351502401
Neuf
Couverture rigide
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. pp. 232. N° de réf. du vendeur 18372637475
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Edition internationale
'Ad'Apting To Markets: Repackaging Commercials In Indian Languages
Edité par
SAGE Publications Pvt. Ltd, 2015
ISBN 10 : 9351502406
ISBN 13 : 9789351502401
Neuf
Couverture souple
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-43328
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'Ad'Apting To Markets: Repackaging Commercials In Indian Languages
Edité par
SAGE Publications Pvt. Ltd, 2015
ISBN 10 : 9351502406
ISBN 13 : 9789351502401
Neuf
Couverture souple
Vendeur : SMASS Sellers, IRVING, TX, Etats-Unis
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Etat : New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. N° de réf. du vendeur ASNT3-43328
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Ad Apting To Markets Repackaging Commercials In Indian Languages
Vendeur : Books in my Basket, New Delhi, Inde
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Hardcover. Etat : New. ISBN:9789351502401,228pp. N° de réf. du vendeur 2304732
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'Ad'apting to Markets: Repackaging Commercials in Indian Languages
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Hardcover. Etat : New. Brand New ! Fast Delivery "International Edition " and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 4-6 Working days .and we do have flat rate for up to 2LB. Extra shipping charges will be requested This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. N° de réf. du vendeur AT 9789351502401
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