Aaker on Branding: 20 Principles That Drive Success - Couverture souple

Aaker, David

Couverture souple

ISBN 10 : 9351503909 ISBN 13 : 9789351503903

Editeur : SAGE India, 2015

Synopsis

Did you know Brands Are Assets? Do you know how to create a Brand Vision? Is it possible to bring a Brand to Life? This is the definitive book that answers these questions and more...Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

A propos du livre

À propos de l?auteur

David Aaker, the Vice-Chairman of Prophet Brand Strategy and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of three career awards for contributions to the science of marketing (Paul D. Converse Award), marketing strategy (Vijay Mahajan Award), and the theory and practice of marketing (Buck Weaver Award). He has published more than 100 articles and 17 books that have sold well over one million copies and been translated into eighteen languages. They include Managing Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Strategic Market Management 10th edition, Brand Relevance: Making Competitors Irrelevant which was named to three best book lists for 2011, and Three Threats to Brand Relevance. Named as one of the top five most important marketing/business gurus in 2007, Professor Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA's Marketing News and Germany's absatzwirtschaft, he regularly blogs at davidaaker.com and HBR.org. He is at twitter.com/davidaaker. An avid biker and struggling golfer, he lives in Orinda California.

Détails de l'édition

• Éditeur: SAGE India
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 9351503909
• ISBN 13: 9789351503903
• Reliure: Broché
• Nombre de pages: 252
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible