Articles liés à Santro
Synopsis
Theres no business like the car business! Within months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog, Hyundai Motor Indias debut production, the Santro, emerged as a force to reckon with. The first car to be conceptualized and designed for and then developed and manufactured in India, the Sunshine Car outshone its competition in every sphere, winning awards and setting standards in technology, quality and trust that are yet to be achieved by any other small car in the Indian market. Over a period of sixteen years it set the record for the quickest small car brand to go from zero to a million units sold, achieved profitability for Hyundai at unprecedented speed and made an impressive global impact as a made in India automobile in markets as diverse as Algeria and Zimbabwe, Western Europe and North America. In Santro: The Car that Built a Company, B.V.R. Subbu, who spearheaded much of this success, reveals the hitherto untold story of how this small car made such a big impact and firmly established a relatively unknown Korean car manufacturer as a market leader in the Indian automobile industry. Vivid anecdotes detail the thrills and challenges of introducing a new product in a new market; the canny business decisions that overthrew the competition; the unforgettable marketing campaign with Shah Rukh Khan that made the car the household name it became; and the high-stakes power battles and everyday drama that characterize corporate India. A story about a car-like-no-other, B.V.R. Subbus narrative is by turns revelatory, insightful and thoroughly entertaining. If theres one business book you read this year let it be this one.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
BVR SUBBU began his career in Tata Motors where, among other things, he led teams that first conceptualized and then successfully launched the Tata 2213, a truck that metamorphosed the freight industry in India. In 1997, Subbu moved to a freshly minted Hyundai Motor India, joining initially as director, sales and marketing, and later taking on the role of president. Presently, Subbu manages a boutique strategy consulting firm, Beyond Visual Range, advises PE funds and serves on the governing board of the Shriram Institute for Scientific & Industrial Research, New Delhi, as well as various technology and automotive companies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Santro
Image d'archives
Santro: The Car that Built a Company
Edité par
Hachette India, 2017
ISBN 10 : 9351952088
ISBN 13 : 9789351952084
Neuf
Couverture rigide
Edition originale
Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : New. 1st Edition. There's no business like the car business!' Within months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog, Hyundai Motor India's debut production, the Santro, emerged as a force to reckon with. The first car to be conceptualized and designed for and then developed and manufactured in India, the 'Sunshine Car' outshone its competition in every sphere, winning awards and setting standards in technology, quality and trust that are yet to be achieved by any other small car in the Indian market. Over a period of sixteen years it set the record for the quickest small car brand to go from zero to a million units sold, achieved profitability for Hyundai at unprecedented speed and made an impressive global impact as a 'made in India' automobile in markets as diverse as Algeria and Zimbabwe, Western Europe and North America. In Santro: The Car that Built a Company, B.V.R. Subbu, who spearheaded much of this success, reveals the hitherto untold story of how this small car made such a big impact and firmly established a relatively unknown Korean car manufacturer as a market leader in the Indian automobile industry. Vivid anecdotes detail the thrills and challenges of introducing a new product in a new market; the canny business decisions that overthrew the competition; the unforgettable marketing campaign with Shah Rukh Khan that made the car the household name it became and the high-stakes power battles and everyday drama that characterize corporate India. A story about a car-like-no-other, B.V.R. Subbu's narrative is by turns revelatory, insightful and thoroughly entertaining. If there's one business book you read this year let it be this one. N° de réf. du vendeur 122859
Acheter neuf
EUR 22,12
Expédition à EUR 17,50
Expédition depuis Inde vers Etats-Unis
Expédition depuis Inde vers Etats-Unis
Quantité disponible : 1 disponible(s)