Santro - Couverture souple

SUBBU, BVR

Couverture souple

ISBN 10 : 9351952835 ISBN 13 : 9789351952831

Editeur : Hachette India, 2019

Synopsis

Within months of its launch in late 1998, Hyundai Motor India's debut production, the Santro, emerged as a force to reckon with, making a big impact in a small-car market almost monopolized by Maruti Udyog Limited. The first car to be conceptualized and designed for - and then developed and manufactured in - India, the 'Sunshine Car' set the record for the quickest small-car brand to go from zero to one million units sold.In Santro: The Car That Built a Company, BVR Subbu, who spearheaded much of the Santro's success, reveals its hitherto untold story. Through vivid anecdotes he details the challenges of introducing a new product in a new market, the canny business strategies employed to get the better of rival brands, the unforgettable marketing campaigns that made all the difference - and the thrills of the high-stakes power battles and everyday drama that characterize corporate India. By turns revelatory, insightful and delightfully engaging, this is a business story with a difference about a car like no other. ]

Détails de l'édition

• Éditeur: Hachette India
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 9351952835
• ISBN 13: 9789351952831
• Reliure: Broché
• Nombre de pages: 264
• Coordonnées du fabricant: non disponible
• Personne responsable: Label emmaus; 766798695; librairie.solidaire@label-emmaus.co; ; labelemmaus; 74 rue paul vaillant couturier; noisy le sec; 93130; France