The Brand Custodian: My Years with the Tatas - Couverture rigide

Rajan, Mukund

 
9789353024864: The Brand Custodian: My Years with the Tatas
Couverture rigide
ISBN 10 : 9353024862 ISBN 13 : 9789353024864
Editeur : HarperBusiness, 2019

Synopsis

LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Mukund Govind Rajan worked at the Tata group for twenty-three years, serving as, among others, executive assistant to Ratan Tata, managing director of Tata Teleservices (Maharashtra) Ltd, managing partner of the Tata Opportunities Fund and brand custodian of the Tata group.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HarperBusiness
Date d'édition
2019
Langue
anglais
ISBN 10 
9353024862
ISBN 13 
9789353024864
Reliure
Relié
Nombre de pages
264
Coordonnées du fabricant
?????????
https://europe.yamaha.com/index.html

Siemensstrasse 22-34
Rellingen
Schleswig-Holstein
25462
Allemagne