Strategic Management - Couverture souple

Frank T. Rothaermel

 
9789353163440: Strategic Management
Couverture souple
ISBN 10 : 9353163447 ISBN 13 : 9789353163440
Editeur : Mc Graw Hill India, 2018

Synopsis

Strategic Management integrates core concepts, frameworks and analysis techniques in strategy with functional course offerings and aims to help students become managers capable of making well-reasoned strategic decisions. The text brings theory to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Starbucks, Apple and Uber. Use of such examples aids in making strategy relevant to students lives and helps them internalize strategy concepts and frameworks. Salient Features: New section on blue ocean strategy (Chapter 6), with application examples and strategy canvas More global coverage included throughout, with a stronger Asian focus both on the continent as well as its global competitors Stronger focus on sustainable business 15 new and 13 revised MiniCases New, completely revised or updated Chapter Cases and Strategy Highlights.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Strategic Management integrates core concepts, frameworks and analysis techniques in strategy with functional course offerings and aims to help students become managers capable of making well-reasoned strategic decisions. The text brings theory to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Starbucks, Apple and Uber. Use of such examples aids in making strategy relevant to students lives and helps them internalize strategy concepts and frameworks. Salient Features: New section on blue ocean strategy (Chapter 6), with application examples and strategy canvas More global coverage included throughout, with a stronger Asian focus both on the continent as well as its global competitors Stronger focus on sustainable business 15 new and 13 revised MiniCases New, completely revised or updated Chapter Cases and Strategy Highlights.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Mc Graw Hill India
Date d'édition
2018
Langue
anglais
ISBN 10 
9353163447
ISBN 13 
9789353163440
Reliure
Broché
Nombre de pages
584
Coordonnées du fabricant
non disponible
Personne responsable
non disponible