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The CEO Factory: Management Lessons from Hindustan Unilever
Edité par
Juggernaut, 2019
ISBN 10 : 9353450845
ISBN 13 : 9789353450847
Ancien ou d'occasion
Couverture rigide
Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : As New. For six decades Hindustan Unilever has remained among India s top five most valuable companies. No other Corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal street and it is famously a factory for CEOs. For the first time comes a book that decodes how this great business works from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-unilever people? What is the company s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, the CEO factory is an MBA course in a single book. N° de réf. du vendeur 133237
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Expédition depuis Inde vers Etats-Unis
Expédition depuis Inde vers Etats-Unis
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