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The Learning Trap: How Byju’S Took Indian Edtech For A Ride - Couverture souple

Saha, Pradip K.

 
9789353452322: The Learning Trap: How Byju’S Took Indian Edtech For A Ride
Couverture souple
ISBN 10 : 9353452325 ISBN 13 : 9789353452322
Editeur : Juggernaut Publication, 2023

Synopsis

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Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.

Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.

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Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Pradip K. Saha is a journalist and writer. He is a cofounder of The Morning Context, where he writes primarily on education technology, but also on mobility and the gig economy. His prior associations include the Deccan Chronicle and Mint. This is his first book.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Juggernaut Publication
Date d'édition
2023
Langue
anglais
ISBN 10 
9353452325
ISBN 13 
9789353452322
Reliure
Broché
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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