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Synopsis
Introduces the reader to different concepts of consumer behaviour through discussions on several leading brands and advertisements.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Professor S. Ramesh Kumar has been associated with teaching and research for about 35 years. He has authored eight books on marketing and consumer behaviour in the Indian context, co-authored a textbook and 23 cases (Ivey/IIMB-HBS case series) on Indian brands besides publishing/co-authoring papers in international journals and presenting papers in international conferences of repute. He has written over 200 articles in the business press.
Professor Kumar has also authored/co-authored articles in refereed journals of repute that are known both for their academic rigour and practice orientation. He was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS) and IIMB Chair of Excellence (2016-19).
Dr Anup Krishnamurthy, Assistant Professor, Marketing, St. Joseph’s Institute of Management, Bangalore, has a doctorate in management from IIMB. He specializes in marketing, and his research has been published in journals such as Journal of Services Marketing, Management International Review, Journal of Retailing and Consumer Services and European Management Review. He has also presented his work at conferences conducted by Yale University, the Academy of Marketing Science, affiliates of the Academy of Management and other academic bodies. He has won Outstanding Reviewer awards at the Midwest Academy of Management and at the Emerald Literati Network 2014 Awards for Excellence. His doctoral thesis was judged as the Best Marketing Thesis in India for the year 2016–2017 by the Scientific Committee for the Best Thesis Award of the International Marketing Trends Congress and ESCP Europe.
À propos de la quatrième de couverture
Introduces the reader to different concepts of consumer behaviour through discussions on several leading brands and advertisements.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advertising, Brands and Consumer Behaviour: The Indian Context
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 935388392X
ISBN 13 : 9789353883928
Neuf
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Advertising Brands And Consumer Behaviour The Indian Context
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Advertising, Brands and Consumer Behaviour: The Indian Context
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 935388392X
ISBN 13 : 9789353883928
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Advertising, Brands and Consumer Behaviour: The Indian Context
Edité par
SAGE Publications Ltd, 2020
ISBN 10 : 935388392X
ISBN 13 : 9789353883928
Neuf
Couverture souple
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Advertising Brands and Consumer Behaviour: The Indian Context
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ISBN 13 : 9789353883928
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Couverture souple
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Advertising Brands and Consumer Behaviour: The Indian Context
Edité par
SAGE Publications Pvt. Ltd, 2020
ISBN 10 : 935388392X
ISBN 13 : 9789353883928
Neuf
Couverture souple
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Advertising Brands and Consumer Behaviour: The Indian Context
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SAGE Publications Pvt. Ltd, 2020
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ISBN 13 : 9789353883928
Neuf
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