SUTHRAM: Strategic Management, Planning & Business Strategies, Crafty tactics from the Great Indian Epics & Chanakya's Arthashastra a forlorn wisdom - Couverture souple

Banappa, Mr Govardhan

Couverture souple

ISBN 10 : 9353919258 ISBN 13 : 9789353919252

Editeur : Raja Rammohun Roy National Agency for ISBN, 2019

Synopsis

It is a book on strategic management, planning and business strategies and how strategies have been used from time immemorial. Strategic management and planning is a better process that benefits all companies and is helpful in achieving the desired results. It is the proactive method of defining its purpose and giving it well defined direction and making informed decisions based on key data and feedback. Strategic management allows an organization to implement and maintain control mechanisms to maintain course in the desired direction and achievement. It also describes how Chānakyā’s Arthashastra (written about two thousand years ago) and his quotes are still relevant in the modern day management. The book details about different strategies in an organization context and how each functional department can work towards achieving the strategic plan.The author has brought a clear chronological view of the origin of trade from ancient times to the progress and discoveries during the industrial revolutions and evolution of management.The book describes many business strategies including global marketing strategies and branding. Growth strategies are discussed at length and how diversification strategy can help an organization grow by tackling new markets or grow through acquisitions. The author provides many examples of organic and inorganic growth strategy. The strategies described allow an organization to initiate, prioritize, influence, formulate and control the key resources of an organization. Strategic management allows an organization to stay agile and to anticipate and be prepared to mitigate risks. The strategic management process allows organizations to be better prepared to evaluate and make course corrections or changes to their strategies to meet the dynamic changes in the market factors. The book explains the different analytical processes that can be adopted to identify key factors and elements for the strategic management process. These analytical processes and the derived patterns help the management of an organization in making the right informed decisions. The author goes into details of all functional departments in an organization. He explains in great detail about some of the most important processes and factors in the human resources, marketing, sales and other departments. The book also serves as a guide to budding and potential entrepreneurs. It describes the entrepreneurial factors and the pitfalls and difficulties that many entrepreneurs go through, thus, giving them vital inputs about how they can be avoided, and thus giving them a better chance of succeeding. The book also narrates the past, present and future of the Indian information technology (IT) industry, its’ struggles, successes, and failures. The author gives a good narration on the path of the industry till now and what holds in the future based on the current global market trends and economic conditions. Towards the end of the book the author describes the different strategies and tactics used in the great Indian epics of Ramayana and Mahabharata many thousands of years ago. What strategies were used and how. He describes how some of those key elements are important in winning and succeeding. The author also brings relevance of a few of the quotes in the ancient Sanskrit manuscript 'Arthashastra' written by Chanakya two thousand years ago to the modern day management.

Détails de l'édition

• Éditeur: Raja Rammohun Roy National Agency for ISBN
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 9353919258
• ISBN 13: 9789353919252
• Reliure: Broché
• Nombre de pages: 161
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg