UNSTARTUP: How Unacademy Ignored Conventional Advice to Become a 3x Unicorn - Couverture souple

Tripathi, Nistha

Couverture souple

ISBN 10 : 9355201583 ISBN 13 : 9789355201584

Editeur : Rupa Publications India, 2022

Synopsis

How did a nondescript YouTube channel become a unicorn startup? The journey started when Gaurav Munjal and Hemesh Singh quit their jobs at CommonFloor and Roman Saini quit the Indian Administrative Service to start a YouTube channel that helped students prepare for competitive exams. Six years and 49 million users later, Unacademy has changed the way Indians learn and also democratized access to high-quality education. If COVID-19 was a trial by fire for every industry, edtech was one of the sectors perfectly poised for a boom. Many online education startups were in the fray but only a few survived. Unacademy not only outsmarted the competition, but also surpassed every projection and created a new yardstick of success, becoming a $3.5 billion valued edtech startup. In Unstartup, bestselling startup author Nistha Tripathi traces the gravity-defying ascent of Unacademy. Drawing on numerous conversations with people in and around Unacademy including its founders, board members, advisors, current and ex-employees, Nistha takes the reader through a page-turning rhapsody of startup strategies and lessons. These insider accounts and anecdotes reveal the day-to-day thinking, decisions and discipline of a unique (un)startup. Reams have been written about the glitz surrounding startups, but it is the daily grind, small choices and critical pivots that no one tells you about. Unstartup offers a ringside view of how Unacademy ignored conventional advice and created its own playbook for success.

A propos du livre

À propos de l'auteur

Nistha Tripathi is on a mission to make business books interesting to read. A bestselling start-up author, her last book No Shortcuts featured stories of 15 successful Indian entrepreneurs because she was tired of turning to Silicon Valley books for advice on building start-ups in India.

Détails de l'édition

• Éditeur: Rupa Publications India
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 9355201583
• ISBN 13: 9789355201584
• Reliure: Broché
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne