Culture Eats Creativity for Lunch: The Ulkaway - Couverture souple

Wable, Arvind

Couverture souple

ISBN 10 : 9361567942 ISBN 13 : 9789361567940

Editeur : Rupa Publications India, 2024

Synopsis

The culture of an organization is far more critical than just creativity in determining long-term success.

In Culture Eats Creativity for Lunch, former Executive Director and CEO of FCB Ulka, Arvind Wable, shares the secrets behind a strong and positive organizational culture, viewed through the lens of India’s leading advertising agency.

During his leadership of over two decades, Wable came to a rather radical conclusion that the Ulka culture, or the Ulkaway, was the fuel that propelled the agency to sustained growth. While it might seem like a paradox in the case of an ad agency, he explains it by analysing the different attributes of the Ulkaway and how it can be implemented in a workplace of any kind.

Keeping in view the changing dynamics brought about by rapid business evolution and considering the growing prevalence of remote work and virtual teams, this book emphasizes the pivotal role of a robust organizational culture in steering companies through uncertainties and helping them scale new peaks. Through Ulkaway, Wable demonstrates how culture influences not only creativity but also leadership, strategy and success.

Discover the Ulkaway and take your organization from good to great.

A propos du livre

À propos de l'auteur

Arvind Wable is an alumnus of Mayo College, St. Stephens, Delhi School of Economics and IIM Ahmedabad. His career of almost four decades spanned advertising and marketing in large multinational advertising agencies and start-ups. He served as CEO at FCB Ulka and FCB Singapore.

Détails de l'édition

• Éditeur: Rupa Publications India
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 9361567942
• ISBN 13: 9789361567940
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible