CONSUMER BEHAVIOUR AND GREEN PRODUCTS: INSIGHTS AND TRENDS - Couverture souple

Dr. A. Fathima; Dr. J. Umadevi; Mrs. A. Jenita Roseline; Mrs. V. Priyanka

Couverture souple

ISBN 10 : 9371836660 ISBN 13 : 9789371836661

Editeur : SCRIBE & SCROLL PUBLISHING, 2025

Synopsis

This textbook, Consumer Behaviour and Green Products: Insights and Trends, seeks to explore the evolving dynamics of consumer decision-making in the context of sustainability. It presents a comprehensive overview of the theories, models, and real-world applications that shape consumer responses to eco-friendly products. Drawing upon interdisciplinary research from marketing, psychology, economics, and environmental studies, this book provides both foundational knowledge and current insights into green consumer behaviour.

Détails de l'édition

• Éditeur: SCRIBE & SCROLL PUBLISHING
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 9371836660
• ISBN 13: 9789371836661
• Reliure: Broché
• Nombre de pages: 215
• Coordonnées du fabricant: Printed by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg