'We don't have budgets to hire a chief marketing officer'.
'While I understand marketing, this digital marketing is not my cup of tea.'
'How do I know that the digital marketing agency I have hired is not taking me for a ride.'
How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder's Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer's behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Pramod Maloo is the founder and head of Kreative Machinez, one of India's largest and fastest growing digital agency. He is also the person behind SahiHaiBazaar.com, a fintech start up and Republic of Influencer, an AI based market place for brands and influencers.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Soft cover. Etat : New. 'While I understand marketing, digital marketing is not my cup of tea.' 'How do I know that the digital marketing agency I have hired is not taking me for a ride?' 'What portion of my marketing budget should be allocated to digital marketing?' It's not uncommon to hear these statements from start-up founders struggling to navigate the complex world of digital marketing while building their dream companies, often with limited resources. In the digital age, when customers are buying more out of digital influence (think Google, Meta and internet searches), entrepreneurs need to be in control of their digital marketing. But, unlike traditional marketing, which has been around for over two centuries, digital marketing is a relatively new and unfamiliar territory for many. The Start-up Founder's Guide to Digital Marketing gives you-the entrepreneur-centre stage and empowers you to take charge of your digital marketing game. Written by Pramod Maloo, founder of one of the fastest-growing digital marketing companies in India, this book takes you through the key aspects of the digital platform, teaches you to ask the right questions, monitor progress and take data-driven decisions, as well as interpret your target audience's behaviour and allocate your budgets on the most appropriate platforms so you can grow your business without losing sleep . or money. Here's your definitive guide to learning the game, playing the game and slaying the game. N° de réf. du vendeur 161653
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