Fundamentals of Sales and Distribution Management: Text & Cases - Couverture souple

Dutta, Bholanath

Couverture souple

ISBN 10 : 9380578911 ISBN 13 : 9789380578910

Editeur : I K International Publishing House Pvt. Ltd, 2011

Synopsis

This book discusses the basic and fundamental concepts of Sales and Distribution Management in a very simple and lucid manner to create better understanding on the subject. This book also includes a detail insight chain management and retail management. It covers the MBA syllabus of Devi Ahilya University, Indore, Kannur University Kerala, Uttarakhand Technical University, UP Technological University, Jodhpur University, IP University, Maharshi Dayanand University, Punjab Technological University, Gujarat Technological University, Banglore University, Visvesvaraya Technological University, JNTU, West Bengal Technological University and all other Indian Universities. This book provides a comprehensive coverage of various conceptual aspects concerned with sales and distribution management. This book will definitely be of great help for the students to grasp the fundamental concepts of sales and distribution management and further implementation of those.

A propos du livre

À propos de l?auteur

Bholanath Dutta, is Asst. Professor in Department of MBA, CMR Institute of Technology, Bangalore. He has 20 year of experience as varied as industry, academic, teaching, administration and research. He has written 13 books in the area of general management, Marketing and entrepreneurship and published more than 70 papers in various national and international reputed journal/magazine.

Détails de l'édition

• Éditeur: I K International Publishing House Pvt. Ltd
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 9380578911
• ISBN 13: 9789380578910
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible