MS-68 Management of Marketing Communication and Advertising - Couverture souple

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9789381066416: MS-68 Management of Marketing Communication and Advertising
Couverture souple
ISBN 10 : 9381066418 ISBN 13 : 9789381066416
Editeur : Laxmi Publications, 2022

Synopsis

MS-68 Management of Marketing Communication and Advertising

Block-1 Marketing Communication and Advertising-Basic Concepts

Unit-1 Marketing Communication Process

Unit-2 Communication-Key Behavioural Concepts

Unit-3 Indian Media Scene

Block-2 Advertising Campaign Planning and Execution

Unit-4 Planning Communication Strategy

Unit-5 Advertising Campaign Planning-Strategic

Consideration, Creative Consideration

Unit-6 Advertising Creativity Campaign Planning and Execution

Unit-7 Advertising Research - Role and Trends

Unit-8 Measuring Advertising Effectiveness Definitions and

Techniques

Block-3 Media Planning Concepts

Unit-9 Media Concepts, Characteristics and Issues

in Media Planning

Unit-10 Media Selection, Planning and Scheduling.........................................61

Unit-11 Internets as an Emerging Advertising Medium....

Block-4 Marketing Communication Form

Unit-12 Managing Sales Promotion

Unit-13 Direct Marketing

Unit-14 Publicity and Public Relations

Unit-15 Social Marketing Communication

Block-5 Strategies for Advertising Agencies

Unit-16 Functions and Structure of Ad Agency

Unit-17 Managing Client Agency Relationships

Unit-18 Strategies for Account Management

Unit-19 Legal and Ethical Issues in Advertising

Question Papers

(1)June-2020

(2) December-2020

(3) June-2021

(4) December-2021

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Laxmi Publications
Date d'édition
2022
Langue
anglais
ISBN 10 
9381066418
ISBN 13 
9789381066416
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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Hamburg
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