Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
Hardcover. Etat : New. 1st Edition. Contents: 1. Introduction. 2. Industry in India. 3. Brand Management. 4. Consumer behaviour and brand. 5. Metrix of Marketing. 6. Industry and brands. 7. Managing brand. 8. Creating brand and consumers choice. 9. Brand Promotion. N° de réf. du vendeur 124189
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