Decoding Luxe - Couverture souple

Brahma, Mr Mahul

 
9789382665984: Decoding Luxe
Couverture souple
ISBN 10 : 9382665986 ISBN 13 : 9789382665984
Editeur : Srishti Publishers & Distributors, 2017

Synopsis

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand's success with luxe in India, who always look for value-for-money or valuefor- label.

Biographie de l'auteur

Mahul is an award-winning communicator, columnist and luxury commentator. For over a decade, he has held senior editorial positions with The Economic Times, India partner of New York Times and CNBC TV18. His debut film as a lead actor was screened at the 69th Cannes Film Festival. He is currently heading communications and branding in a Tata Group company.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Srishti Publishers & Distributors
Date d'édition
2017
Langue
anglais
ISBN 10 
9382665986
ISBN 13 
9789382665984
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

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Edition présentée

ISBN 10 :  9387022374 ISBN 13 :  9789387022379
Editeur : Srishti Publishers & Distrib..., 2018
Couverture souple