Contemporary Marketing Research - Couverture souple

Rao, Dr A B

 
9789383572885: Contemporary Marketing Research
Couverture souple
ISBN 10 : 9383572884 ISBN 13 : 9789383572885
Editeur : Vishwakarma Publications, 2015

Synopsis

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Vishwakarma Publications
Date d'édition
2015
Langue
anglais
ISBN 10 
9383572884
ISBN 13 
9789383572885
Reliure
Broché
Nombre de pages
218
Coordonnées du fabricant
non disponible
Personne responsable
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