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Advertising and Brand Management
Edité par
Ane Books Pvt. Ltd, 2003
ISBN 10 : 938546289X
ISBN 13 : 9789385462894
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR014801403
Acheter D'occasion
EUR 10,35
Expédition à EUR 6,62
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Advertising And Brand Management
Vendeur : Books in my Basket, New Delhi, Inde
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : New. ISBN:9789385462894. N° de réf. du vendeur 2605360
Acheter neuf
EUR 30,42
Expédition à EUR 18
Expédition depuis Inde vers Etats-Unis
Expédition depuis Inde vers Etats-Unis
Quantité disponible : 2 disponible(s)
Edition internationale
Advertising and Brand Management*
Edité par
Ane Books Pvt. Ltd, 2025
ISBN 10 : 938546289X
ISBN 13 : 9789385462894
Neuf
Couverture rigide
Vendeur : UK BOOKS STORE, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. N° de réf. du vendeur Ani 9789385462894
Acheter neuf
EUR 62,40
Expédition à EUR 3,52
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 11 disponible(s)
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Advertising and Brand Management
Edité par
Ane Books, 2017
ISBN 10 : 938546289X
ISBN 13 : 9789385462894
Neuf
Couverture rigide
Edition originale
Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : New. 1st Edition. Contents: 1. Introduction to advertising. 2. Advertising objectives, types and audience selection. 3. Setting advertising budget. 4. Message decisions and development. 5. Media choice and decisions. 6. Measuring effectiveness of advertising. 7. Media organisation and agency decision. 8. Social, ethical and legal aspects in advertising. 9. Branding concepts. 10. Brand management and brand strategy. 11. Creating and managing brand equity. The book has been documented in an authentic manner for graduate students of commerce and business management. The book has been written in very simple language for easier understanding. The text examines various aspects of promotion, advertising and branding as an abandon area of Integrated Marketing Communication. Text has been supported with cases and examples so that students may relate to the concept easily. Almost each chapter has been supplemented with the one case study and relevant exercises so that it might become easy for the students to appreciate the practical application of the subject matter. N° de réf. du vendeur 124259
Acheter neuf
EUR 69,88
Expédition à EUR 17,50
Expédition depuis Inde vers Etats-Unis
Expédition depuis Inde vers Etats-Unis
Quantité disponible : 1 disponible(s)