CUSTOMER RELATIONSHIP MANAGEMENT IN AGRI-BUSINESS A CASE OF AGRI-BUSINESS RETAILERS

Sajad Khurshid Khan, Jyoti Kachroo, Naveed Hamid

ISBN 10 : 9386200635 ISBN 13 : 9789386200631

Editeur : Sajad Khurshid Khan, Jyoti Kachroo, Naveed Hamid, 2018

Synopsis

This book is designed and written to throw some light on several of CRM and its impact on Agri-business ventures. The book provides empirical information about the need and importance of Customer relationship management in Agri-Business field. The main contents of the book are basically based on primary as well as secondary data and factual information from the various Agri-Business based case studies and will act as a ready reference for various policy planners/makers for betterment of the business ventures. The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area. The future policy implications have also been provided.

Détails de l'édition

• Éditeur: Sajad Khurshid Khan, Jyoti Kachroo, Naveed Hamid
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 9386200635
• ISBN 13: 9789386200631
• Reliure: Reliure inconnue
• Nombre de pages: 69
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible