Articles liés à Shopper Marketing 101: Making Brand Shopper Ready

Shopper Marketing 101: Making Brand Shopper Ready - Couverture souple

Gupta, Nitish Rai

 
9789386250469: Shopper Marketing 101: Making Brand Shopper Ready
Couverture souple
ISBN 10 : 9386250462 ISBN 13 : 9789386250469
Editeur : Bloomsbury India, 2017

Synopsis

What is the difference between a consumer and a shopper?
Does your brand appeal to both of them?
How does shopper behaviour differ from consumer behaviour?
How important are 'channels' and 'retailers' in your brand's success?
What is the science behind winning with shoppers and retailers?

Shopper Marketing 101 successfully answers these questions and gives you a simple blue print that can help you make your brand plans such that you not only partner with the retail channel but also effectively win with the shopper.

There are a plethora of books on marketing and branding today. However, there are not many books that can help your brand win in the retail space. This has become especially important today as retailers (brick and mortar as well as click and mortar) now have become powerful intermediaries and play a critical role in ensuring that your brand reaches its intended consumers via their shoppers.
This book leverages real world examples and experiences to help you understand the basics of shopper marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Nitish Rai Gupta is a seasoned marketing professional with experience in building brands in more than 20 countries across Asia, Africa and India. He has worked for organizations like Procter and Gamble, Coca-Cola and Heinz in various capacities for building their brands in the region. His marketing campaigns have won awards like Cannes Lion, Asia Marketing Effectiveness Award (EFFIES) and Abby Goa Fest.
A regular speaker across B-schools, he has also published 2 books on marketing (7 Principles of Brand Management and Why Monk bought the Ferrari?). He is an alumnus of IIM Calcutta and IIT-BHU.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Bloomsbury India
Date d'édition
2017
Langue
anglais
ISBN 10 
9386250462
ISBN 13 
9789386250469
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
Bloomsbury Publishing Ireland Limited, Bloomsbury Publishing Ireland Limited
productsafety@bloomsbury.com

29 Earlsfort Terrace
Dublin 2
D02 AY28
Irlande