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E Commerce for Entrepreneurs: Launch your E-commerce startup with strong technology and digital marketing (English Edition) - Couverture souple

Chakraborty, Dr Sudeshna; Tyagi, Priyanka

 
9789389898408: E Commerce for Entrepreneurs: Launch your E-commerce startup with strong technology and digital marketing (English Edition)
Couverture souple
ISBN 10 : 9389898404 ISBN 13 : 9789389898408
Editeur : BPB Publications, 2020

Synopsis

Step-by-step guide to learning the role of E-commerce in our economy

Key Features

  • Hands-on with the concept of E-Commerce and E-Business.
  • Understand the know-how of working of E-Commerce framework.
  • Learn the type of E-Payment system and its mechanism.
  • Understanding Brand building and Digital Marketing methods.

    • Description
    Electronic Commerce (E-Commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the “Digital Economy”, E-Commerce plays a key role in opening the door to the 21st century, the new era of the knowledge-based economy.

    In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry.

    What you will learn
  • Understand the different models of E-Commerce.
  • Get to know more about the various types of Electronic Payment Systems.
  • Understand the security issues in Electronic Payment Systems.
  • Get familiar with the concept of Electronic banking and Online publishing

    • Who this book is for
    This book is for everyone interested in knowing more about E-Commerce. Existing professionals associated with the E-Commerce industry can use this book as a reference guide.

    Table of Contents
    1 Describe the concept of E-commerce and E-business
    2 Understand the E-commerce framework
    3 Learn the various functions of E-commerce
    4 Describe the models of E-commerce
    5 Describe the concept of the Internet and its use in E-commerce
    6 Define the various types of electronic payment systems
    7 Understand the security issues in electronic payment system
    8 Learn the concept of electronic banking and online publishing
    9 Describe the methods of brand building in the market
    10 Understand the role of digital marketing in brand building

    About the Authors

    Dr. Sudeshna Chakrabortyhas 15+yrs of experience in mostly all academic and industry-academia interface processes, including teaching UG, PG, and Ph.D. scholars. She had the remarkable role of exam dep. supervisor, academic and department placement coordinator and has published 10 patents and filed two others. She has published papers in 50 national and international journals and conferences with remarkable citation. She was a key note speaker at SEAHF, Session Chair at ICCIKE -19, International Conference on Computational Intelligence & Knowledge Economy Held at Amity University, Dubai. Plus, she is an editorial member of NOVA, IJREM IJASRW, Research AAP CRC Francis NTaylor, and a professional member of IEEE, Chair IETA, and IEI.

    LinkedIn Profile:https://www.linkedin.com/in/dr-sudeshna-758a70176
    Priyanka Tyagi is an assistant professor at Lingaya’s Lalita Devi Institute of Management and Sciences, IP University. She is pursuing her P.hd (Computer Science), from Lingaya’s Vidyapeeth (Deemed to be University). She completed her M.Tech. (Computer Science) from Banasthali Vidyapeeth, Rajasthan, with 77.2% in July 2009 and completed her B.E. (Computer Science) from Hindu College of Engineering, Sonipat, with an aggregate of 70.2% in 2006.

    LinkedIn Profile: https://www.linkedin.com/in/priyanka-tyagi-15885315a/

    Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    À propos de l'auteur

    Priyanka Tyagi is an assistant professor at Lingaya's Lalita Devi Institute of Management and Sciences, IP University.

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    BPB Publications
    Date d'édition
    2020
    Langue
    anglais
    ISBN 10 
    9389898404
    ISBN 13 
    9789389898408
    Reliure
    Broché
    Nombre de pages
    168
    Coordonnées du fabricant
    Manufactured by Amazon on behalf of the author
    https://www.amazon.fr/hz/contact-us

    c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
    Luxembourg
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    Luxembourg