Articles liés à Rise... Fight... Repeat... Because Every Brand You...
Rise... Fight... Repeat... Because Every Brand You Build... Begins With the Battles You’ve Won Within - Couverture souple
Synopsis
Do you wish to build brands that matter.. and a career that inspires? In your hands, you hold not just a book, but the distilled wisdom of two decades spent in the trenches of Indian pharmaceutical marketing. “Rise, Fight, Repeat” is not a collection of borrowed success stories. It's a lived experience … one man's through battles with illness, self-doubt, corporate politics, and ever-evolving market challenges,
Abhinav Sharma carved a niche where patient-centricity meets powerful brand-building. With humor, humility, and hard-earned lessons, Abhinav shares:
- How to build brands from zero with belief.
- Why field learning is your real MBA.
- The art of launching First-in-India molecules.
- Navigating corporate culture without losing your soul.
- Evolving as a marketer in the digital and AI era.
- Lessons from Covid that redefined pharma marketing.
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