Articles liés à Marketing Management

Marketing Management - Couverture rigide

Kumar, Satinder

 
9789390384334: Marketing Management
Couverture rigide
ISBN 10 : 9390384338 ISBN 13 : 9789390384334
Editeur : Associated Publishing Company, 2020

Synopsis

Marketing orientation is an essential for the success of business organisation, as marketing has become cumbersome in competitive era. Fundamental understanding of marketing principals and marketing techniques help the business organisation to have the consumer acceptance and loyalty profitably. Understanding of marketing is also essential for the consumer to take right buying decision at right time. The present book is a sincere effort to provide through understanding of conceptual base of marketing to the readers. It covers a wide range of topics relevant to marketing and promotion of products. It focuses on the importance of marketing for the marketers. Depending upon the present era or market the focus has been given on Marketing Philosophies, Marketing Mix, Product & Services, Consumers Behaviour, Branding, Advertising, etc. Caselet has been developed in the beginning and case studies in the end of the chapters. The Learning objectives provide the outline to the chapter detail and summery put the chapter detail in nutshell. Multiple choice, short questions and long questions during the chapters helps in quick revision of the developed topics. The objective of the book is to through knowledge about the numerous dimensions of marketing in a systematic manner. We hope our efforts would help all those who are desirous to have marketing knowledge

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Associated Publishing Company
Date d'édition
2020
Langue
anglais
ISBN 10 
9390384338
ISBN 13 
9789390384334
Reliure
Relié
Nombre de pages
354
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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