This textbook offers a unique combination of theory, practical applications and case studies on digital transformation strategies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Srinivas R. Pingali is a Professor of Practice at the Indian Institute of Management Udaipur, India. He has close to 30 years of varied experience in product development and innovation, sales and marketing, market research and business operations in multinationals and entrepreneurial companies. He has never held a role that existed before he created it.
His areas of expertise include strategy, digital transformation and innovation. His research focus is on the intersection of digital transformation, traditional businesses including SMEs and emerging markets. Professor Pingali is a regular speaker on platform-based services, innovation and SME strategies.
He is a Chemical Engineer from University College of Technology, Osmania University, India, and holds an MBA degree in marketing from the University of Illinois at Urbana-Champaign and is an Executive Fellow in Management (doctoral equivalent) from the Indian School of Business.
Shankar Prakash is a business transformation professional with 20 years of experience, spanning IT service operations, digital operations and supply chain, digital transformation and, service automation. He has worked with IBM for over 11 years and prior to that, has a diverse work experience including with Ernst & Young, Wipro and Brakes India.
He is a Professor of Practice at the Indian Institute of Management Udaipur. He teaches courses in digital technologies, artificial intelligence and IoT to MBA students. He is currently pursuing doctoral level research in digital transformation and future of work at the Indian School of Business, Hyderabad. He is an avid artificial intelligence practitioner with research interests to apply machine learning and natural language processing for knowledge synthesis. He is a mechanical engineer from Vellore Engineering College, University of Madras, and has completed the postgraduate programme in management from Indian School of Business, Hyderabad.
This textbook offers a unique combination of theory, practical applications and case studies on digital transformation strategies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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