Sustainable Innovation in Management - Couverture rigide

Hardcover. Etat : New. Business is now much more actively striving to control the social and environmental effects of its actions, both internally and externally, in addition to becoming more conscious of those effects. In order to respond to this more complicated social and political backdrop, many businesses are turning to sustainability driven innovation in their goods, services, and business models. However, firms must decide whether to engage in incremental innovation or radical innovation while handling these new problems. This is due to the fact that many underlying technologies and systems in important industries like energy, transportation, etc. are now seen as essentially unsustainable because they rely on finite or non-renewable resources, or because they are at the root of serious global environmental issues like biodiversity loss or climate change. So there is a need for radical alternatives in society. Firms have access to a variety of environmental measures, from proper housekeeping to integrating sustainability objectives into all corporate operations. Businesses must develop competencies, such as those in innovation, marketing, and communications, as well as the ability to manage relationships with regulators, clients, suppliers, and societal opinion leaders, such as civil society organisations. Therefore, how a company manages its external relationships has a significant impact on the challenge of innovation in management. Additionally, it is important to consider how the analysis of innovation management is connected to a web of relationships with wider socio-technical regimes, regulatory and social governance, and (global) value chains. Therefore, the main concern is about whether and how a company should commit the limited innovative resources to enhancing environmental performance, which could be expensive and result in benefits that aren't always entirely recoverable. N� de r�f. du vendeur 146802

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