Consumer Demographics and Behaviour: Markets Are People - Couverture rigide
Livre 12 sur 42: The Springer Series on Demographic Methods and Population Analysis
Synopsis
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)
Edité par
Springer-Verlag Publishing, 2011
ISBN 10 : 9400718543
ISBN 13 : 9789400718548
Ancien ou d'occasion
Couverture rigide
Vendeur : Salish Sea Books, Bellingham, WA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Very Good; Hardcover; Covers are still glossy; Unblemished textblock edges; The endpapers and all text pages are bright and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Orange and purple covers with title in white lettering; 2011, Springer-Verlag Publishing; 214 pages; "Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)," by Jo M. Martins, et al. N° de réf. du vendeur SKU-0570AH02702012
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EUR 83,38
Expédition à EUR 4,37
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Expédition nationale : Etats-Unis
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Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)
Edité par
Springer-Verlag Publishing, 2011
ISBN 10 : 9400718543
ISBN 13 : 9789400718548
Ancien ou d'occasion
Couverture rigide
Vendeur : Salish Sea Books, Bellingham, WA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Like New. Fine/As New; Hardcover; This book is brand new and still sealed in the publisher's original shrinkwrap; Perfect, new condition; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Orange and purple covers with title in white lettering; 2011, Springer-Verlag Publishing; 214 pages; "Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)," by Jo M. Martins, et al. N° de réf. du vendeur SKU-361AC04612101
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EUR 87,89
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Expédition nationale : Etats-Unis
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Consumer Demographics and Behaviour : Markets Are People
Edité par
Springer Netherlands, 2011
ISBN 10 : 9400718543
ISBN 13 : 9789400718548
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 2843669-6
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Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis, 30)
Edité par
Springer-Verlag Publishing, 2011
ISBN 10 : 9400718543
ISBN 13 : 9789400718548
Ancien ou d'occasion
Couverture rigide
Vendeur : Salish Sea Books, Bellingham, WA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Like New. Fine/As New; Hardcover; This book is brand new and still sealed in the publisher's original shrinkwrap; Perfect, new condition; This book will be stored and delivered in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Orange and purple covers with title in white lettering; 2011, Springer-Verlag Publishing; 214 pages; "Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis)," by Jo M. Martins, et al. N° de réf. du vendeur SKU-U59ZD02105058
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EUR 112,63
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Martins:Consumer Demographics and Behav (eng)
impression à la demandeVendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Etat : new. Questo è un articolo print on demand. N° de réf. du vendeur VW6KYNOWBQ
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Consumer Demographics and Behaviour (Hardcover)
Edité par
Springer, Dordrecht, 2011
ISBN 10 : 9400718543
ISBN 13 : 9789400718548
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9789400718548
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EUR 141,55
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Expédition nationale : Etats-Unis
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Consumer Demographics and Behaviour : Markets are People
Edité par
Springer Netherlands, 2011
ISBN 10 : 9400718543
ISBN 13 : 9789400718548
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers¿ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing. . N° de réf. du vendeur 10779293/1
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Consumer Demographics and Behaviour : Markets Are People
Edité par
Springer, 2011
ISBN 10 : 9400718543
ISBN 13 : 9789400718548
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 12752891-5
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Consumer Demographics and Behaviour: Markets are People (The Springer Series on Demographic Methods and Population Analysis, 30)
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Consumer Demographics and Behaviour : Markets Are People
Edité par
Springer, 2011
ISBN 10 : 9400718543
ISBN 13 : 9789400718548
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 12752891-5
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