Synopsis
I Review.- 1 Properties of Utility Theories and Related Empirical Phenomena.- II The Old Time Religion and Its Implementation.- 2 In Praise of the Old Time Religion.- 3 On the Foundations of Prescriptive Decision Analysis.- 4 Generic Analysis of Utility Models.- III Generalized Utility Is Not Normative.- 5 Small Worlds and Sure Things: Consequentialism by the Back Door.- 6 What Now for Generalized Utility Theory.- 7 The Independence Axiom Versus the Reduction Axiom: Must We Have Both?.- IV What Should Descriptive Decision Models Look Like? What Do They Describe?.- 8 Rational Versus Plausible Accounting Equivalences in Preference Judgments.- 9 Recent Tests of Generalizations of Expected Utility Theory.- 10 Toward the Demise of Economic Man and Woman; Bottom Lines from Santa Cruz.- V Discussion.- 11 Old and New Roles for Expected and Generalized Utility Theories.- Author Index.
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