Articles liés à The Recommender Revolution: Why Good Reviews Are the...
Synopsis
Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticize products and services based on their own experience are the real 'advertisers' of today. Human media are replacing mass media. Or rather are creating a different type of mass-reach media. More reliable. More convincing. More honest. Stronger. The Recommender Revolution gives an ex-advertising man's vision of the future for the world of marketing and advertising. This new future promises great things for all consumers and for the brands that can truly excel, so that they are praised to the heavens by the collective public.
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À propos de l?auteur
Before Jan Van den Bergh moved to China in 2006, he lived in Belgium and worked in the advertising business. He was closely involved in the founding of Saatchi&Saatchi Brussels and Boondoggle. As an internet pioneer, the figures soon convinced him that active (online) fanatics would become vitally important in the success or failure of brands.
À propos de la quatrième de couverture
Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticize products and services based on their own experience are the real 'advertisers' of today. Human media are replacing mass media. Or rather are creating a different type of mass-reach media. More reliable. More convincing. More honest. Stronger. The Recommender Revolution gives an ex-advertising man's vision of the future for the world of marketing and advertising. This new future promises great things for all consumers and for the brands that can truly excel, so that they are praised to the heavens by the collective public.
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The Recommender Revolution: Why Good Reviews Are the Best Ads for Your Brand [Paperback] Jan Van den Bergh
Edité par
Lannoo Publishers, 2013
ISBN 10 : 9401403570
ISBN 13 : 9789401403573
Ancien ou d'occasion
Couverture souple
Vendeur : Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. some shelfwear but does not affect the content. N° de réf. du vendeur 134554-1
Quantité disponible : 1 disponible(s)
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The Recommender Revolution: Why Good Reviews Are the Best Ads for Your Brand [Paperback] Jan Van den Bergh
Edité par
Lannoo Publishers, 2013
ISBN 10 : 9401403570
ISBN 13 : 9789401403573
Ancien ou d'occasion
Couverture souple
Vendeur : Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Unused. A small crease on bottom corner of front cover and some minor shelf wear. Content is fine. N° de réf. du vendeur 095839-7
Quantité disponible : 1 disponible(s)
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The Recommender Revolution: Why Good Reviews Are the Best Ads for Your Brand [Paperback] Jan Van den Bergh
Edité par
Lannoo Publishers, 2013
ISBN 10 : 9401403570
ISBN 13 : 9789401403573
Ancien ou d'occasion
Couverture souple
Vendeur : Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. N° de réf. du vendeur HP-19505
Quantité disponible : 1 disponible(s)
Image d'archives
The Recommender Revolution: Why Good Reviews Are the Best Ads for Your Brand [Paperback] Jan Van den Bergh
Edité par
Lannoo Publishers, 2013
ISBN 10 : 9401403570
ISBN 13 : 9789401403573
Ancien ou d'occasion
Couverture souple
Vendeur : Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. N° de réf. du vendeur HP-24399
Quantité disponible : 1 disponible(s)
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The Recommender Revolution
Vendeur : Academybookshop, Long Island City, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. N° de réf. du vendeur C-04125
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