Fashion Management /anglais - Couverture souple

Schramme, Annick

 
9789401412384: Fashion Management /anglais
Couverture souple
ISBN 10 : 9401412383 ISBN 13 : 9789401412384
Editeur : Lannoo Publishers, 2014

Synopsis

The fashion sector needs management as well Who hasn't heard of the famous 'Antwerp Six'? They are now all established names in the world of fashion, and there is plenty of young new talent waiting in the wings. Even so, the economic context has changed in recent years: globalization and growing competition are increasingly important factors in the fashion industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional value chains on their head; the call for sustainability is getting ever louder. This book offers the knowledge and skills that the fashion sector needs to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution, etc. In short, everything that is necessary to manage creative talent in a professional manner.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Annick Schramme is a professor and the coordinator of the Masters course in Cultural Management at the University of Antwerp and the Antwerp Management School. She occupies various executive positions in the cultural sector in Belgium and The Netherlands. Francesca Rinaldi studied economics at the Bocconi University in Milan. She does research on strategic management in the creative and fashion industry. Karina Nobbs teaches Fashion marketing at GCU in London.

À propos de la quatrième de couverture

The fashion sector needs management as well Who hasn't heard of the famous 'Antwerp Six'? They are now all established names in the world of fashion, and there is plenty of young new talent waiting in the wings. Even so, the economic context has changed in recent years: globalization and growing competition are increasingly important factors in the fashion industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional value chains on their head; the call for sustainability is getting ever louder. This book offers the knowledge and skills that the fashion sector needs to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution, etc. In short, everything that is necessary to manage creative talent in a professional manner.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lannoo Publishers
Date d'édition
2014
Langue
anglais
ISBN 10 
9401412383
ISBN 13 
9789401412384
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9789401474801: Fashion management

Edition présentée

ISBN 10 :  940147480X ISBN 13 :  9789401474801
Editeur : Lannoo Campus, 2020
Couverture souple