How will people shop in the future?
Why are there so many bankruptcies in the retail sector and so many empty shops in our high streets?
What can brands and retailers do to survive?
Traditional retail is dead. Economic, demographic and above all technological developments have made it obsolete. The static shop has made way for a multiplicity of different retail forms. Thanks to digitalization, the world has become a single gigantic marketplace.
As a result of this revolution, a new type of consumer has been born, who is also producer and retailer. Today, it is the shoppers who determine what a brand stands for and how it presents itself to the public. In a world of change, everything needs to be reinvented.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Jorg Snoeck is an entrepreneur and founder of Retail Detail. Jorg is the founding father of The Loop, a retail experience platform setting out to offer a complete simulation of the future of shopping. The Loop attracts thousands of international visitors every year. Pauline Neerman is chief editor at Retail Detail.
How will people shop in the future?
Why are there so many bankruptcies in the retail sector and so many empty shops in our high streets?
What can brands and retailers do to survive?
Traditional retail is dead. Economic, demographic and above all technological developments have made it obsolete. The static shop has made way for a multiplicity of different retail forms. Thanks to digitalization, the world has become a single gigantic marketplace.
As a result of this revolution, a new type of consumer has been born, who is also producer and retailer. Today, it is the shoppers who determine what a brand stands for and how it presents itself to the public. In a world of change, everything needs to be reinvented.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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