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Influencers Who are they? Where can you find them? How to they light the fire? /anglais - Couverture souple
Synopsis
How Influencers can set your innovative marketing on fire
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Carole Lamarque is a founding member of Duval Union Consulting, a marketing bureau that includes Microsoft, Lotus Bakeries and ENI amongst its customers. In addition, she has built up 20 years of experience in innovative and highly competitive marketing within companies such as Shell, Proximus, Sanoma Media and Telenet.
À propos de la quatrième de couverture
Influencer marketing is trending. Marketing plans based on mouth-to-mouth advertising generate twice as many sales results. But not all of the information currently circulating about influencers is reliable. What works in America, won't necessarily work in Europe.
INFLUENCERS is the first book that gives a complete picture of influencer marketing as a whole. It allows every CEO, CMO and potential trendsetter to see how you can best spread your message and provides a step-by-step plan to determine the right magnetic content, the right timing and the right type of influencer.
The book shows you how you can develop an innovative marketing and communication strategy that forms the basis for your Influencer Marketing Canvas. This Canvas positions your objectives, actions and influencers on a timeline and gives you a bird's-eye view of your plan that can help to win over other internal stakeholders.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Influencers: Who Are They? Where Do You Find Them? And How Do They Light the Fire?
Edité par
Lannoo Publishers 27 J, 2018
ISBN 10 : 9401452164
ISBN 13 : 9789401452168
Ancien ou d'occasion
Paperback
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Influencers: Who Are They? Where Do You Find Them? And How Do They Light the Fire? This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9789401452168
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EUR 13,58
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Influencers: Who are they? Where do you find them? And how do they light the fire?
Edité par
Lannoo Publishers, 2018
ISBN 10 : 9401452164
ISBN 13 : 9789401452168
Ancien ou d'occasion
Paperback
Vendeur : Books From California, Simi Valley, CA, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. Cover and edges may have some wear. Good reading copy. N° de réf. du vendeur mon0002566688
Acheter D'occasion
EUR 24,57
Expédition à EUR 4,30
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Influencers : Who Are They? Where Do You Find Them? and How Do They Light the Fire?
Edité par
Lannoo Publishers, 2018
ISBN 10 : 9401452164
ISBN 13 : 9789401452168
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 32723168-n
Acheter neuf
EUR 27,30
Expédition à EUR 2,27
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Influencers
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. "Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning, you no longer see the match." Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe. N° de réf. du vendeur LU-9789401452168
Acheter neuf
EUR 29,65
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
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Quantité disponible : 9 disponible(s)
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Influencers: Who are they? Where do you find them? And how do they light the fire?
Edité par
Lannoo Publishers, 2018
ISBN 10 : 9401452164
ISBN 13 : 9789401452168
Ancien ou d'occasion
Couverture souple
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. N° de réf. du vendeur GWV.9401452164.G
Acheter D'occasion
EUR 29,89
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Influencers
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9789401452168
Acheter neuf
EUR 27,52
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Quantité disponible : 15 disponible(s)
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Influencers: Who Are They? Where Do You Find Them? And How Do They Light the Fire?
Edité par
Lannoo Publishers 01/n /27 J, 2018
ISBN 10 : 9401452164
ISBN 13 : 9789401452168
Ancien ou d'occasion
Paperback
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9789401452168
Acheter D'occasion
EUR 24,45
Expédition à EUR 8,12
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Influencers : Who Are They? Where Do You Find Them? and How Do They Light the Fire?
Edité par
Lannoo Publishers, 2018
ISBN 10 : 9401452164
ISBN 13 : 9789401452168
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 32723168
Acheter D'occasion
EUR 30,54
Expédition à EUR 2,27
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
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Influencers
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9789401452168
Acheter neuf
EUR 33,73
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 15 disponible(s)
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Influencers (Paperback)
Edité par
Lannoo Publishers, Tielt, 2018
ISBN 10 : 9401452164
ISBN 13 : 9789401452168
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. "Influencers are like a match in a hearth. You can't get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning, you no longer see the match." Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe. AUTHOR: Carole Lamarque is a founding member of Duval Union Consulting, a marketing bureau that includes Microsoft, Lotus Bakeries and ENI amongst its customers. In addition, she has built up 20 years of experience in innovative and highly competitive marketing within companies such as Shell, Proximus, Sanoma Media and Telenet. SELLING POINTS: . Among the first to provide the big picture of influencer marketing in the European market . Practical step-by-step plan with numerous case studies . Based on 20 years of expertise in innovative marketing 40 colour, 20 b/w images Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9789401452168
Acheter neuf
EUR 36,04
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)