The Survival Paradox /anglais - Couverture souple

Van, Dyck Fons

Couverture souple

ISBN 10 : 9401461384 ISBN 13 : 9789401461382

Editeur : Lannoo Publishers, 2019

A propos du livre

Présentation de l'éditeur :

• An overview of successful corporate strategies supporting stability in the midst of inevitable change
• Focuses on lessons learned from failure as well as success
• Written by a leading corporate brand manager and consultant

Surviving as a company in today's economy takes more than just adapting to a changing environment. Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of any successful survival strategy. This book offers a selection of important lessons for any manager concerned about the future of their company, in any corporate sector. It includes interviews with well-known CEOs from international companies and takes an in-depth look at the history of Apple, the most valuable company in the world, following its trajectory from start-up, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.

Quatrième de couverture :

Surviving as a company in today's economy takes more than just adapting to a changing environment. Companies should adapt to what's going on around them, but most of all, taking charge depends on becoming your true self. Attention to identity, values and culture are the hallmarks of any successful survival strategy. Anything can and will change, but above all, companies must never lose face. This book is a test of that statement.

Above all, this book offers a selection of unmissable lessons to any manager concerned about the future of his company, in any corporate sector. Rather than solely focusing on theory, it also contains a comprehensive look into the history of Apple, the most valuable company in the world: from its start-up and its teetering on the brink of bankruptcy to its resurrection under the leadership of Steve Jobs and Tim Cook. In doing so, it separates dozens of myths from reality.

À propos de cette édition

• Éditeur: Lannoo Publishers
• Date d'édition: 2019
• ISBN 10: 9401461384
• ISBN 13: 9789401461382
• Reliure: Broché
• Nombre de pages: 264