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From Cold Case to Gold Case: How to craft engaging case films - Couverture rigide

Ampe, Peter

 
9789463931878: From Cold Case to Gold Case: How to craft engaging case films
Couverture rigide
ISBN 10 : 9463931872 ISBN 13 : 9789463931878
Editeur : Borgerhoff & Lamberigts, 2020

Synopsis

how to translate an idea into a compelling case study film. The author Peter Ampe combines fifteen years of jury experience with sharp analyses of award-winning cases. This guide is based on the vital insight that case study films have a lot in common with short movies. You will learn how to go from copywriter to screenwriter and use plot, genre and structure to evolve from complacent to compelling, from messy to seamless – from case to story. This step by step guide provides an essential tool for every advertising professional to make better case study films.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

how to translate an idea into a compelling case study film. The author Peter Ampe combines fifteen years of jury experience with sharp analyses of award-winning cases. This guide is based on the vital insight that case study films have a lot in common with short movies. You will learn how to go from copywriter to screenwriter and use plot, genre and structure to evolve from complacent to compelling, from messy to seamless – from case to story. This step by step guide provides an essential tool for every advertising professional to make better case study films.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Borgerhoff & Lamberigts
Date d'édition
2020
Langue
anglais
ISBN 10 
9463931872
ISBN 13 
9789463931878
Reliure
Relié
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
non disponible