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Synopsis
Disruption is the business world’s favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn’t come from smashing the system—it comes from working smarter with what’s already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype. Papaikonomou, co-founder of Happen Group—a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture—draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he’s seen it all. His verdict? “Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results.” With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with “move fast and break things.” Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.
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Disruption is the business world’s favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn’t come from smashing the system―it comes from working smarter with what’s already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype.
Papaikonomou, co-founder of Happen Group―a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture―draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he’s seen it all. His verdict? “Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results.”
With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with “move fast and break things.” Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.
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The Disruption Fallacy : Stop Breaking The Wrong Things And Achieve Meaningful Progress
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Disruption is the business world's favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn't come from smashing the system-it comes from working smarter with what's already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype.Papaikonomou, co-founder of Happen Group-a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture-draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he's seen it all. His verdict 'Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results.'With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with 'move fast and break things.' Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets. N° de réf. du vendeur 9789465204383
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The Disruption Fallacy
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Brave New Books, Bod - Books On Demand, 2025
ISBN 10 : 9465204382
ISBN 13 : 9789465204383
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Disruption is the business world's favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn't come from smashing the system-it comes from working smarter with what's already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype.Papaikonomou, co-founder of Happen Group-a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture-draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he's seen it all. His verdict 'Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results.'With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with 'move fast and break things.' Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets. 172 pp. Englisch. N° de réf. du vendeur 9789465204383
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The Disruption Fallacy
Edité par
Brave New Books Mai 2025, 2025
ISBN 10 : 9465204382
ISBN 13 : 9789465204383
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Disruption is the business world's favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn't come from smashing the system-it comes from working smarter with what's already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype.Papaikonomou, co-founder of Happen Group-a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenture-draws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, he's seen it all. His verdict 'Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results.'With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with 'move fast and break things.' Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.Books on Demand GmbH, Überseering 33, 22297 Hamburg 172 pp. Englisch. N° de réf. du vendeur 9789465204383
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The Disruption Fallacy | Stop Breaking The Wrong Things And Achieve Meaningful Progress
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Taschenbuch. Etat : Neu. The Disruption Fallacy | Stop Breaking The Wrong Things And Achieve Meaningful Progress | Costas Papaikonomou | Taschenbuch | Englisch | 2025 | Brave New Books | EAN 9789465204383 | Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 132431642
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