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Anticonventional Thinking: The Creative Alternative to Brainstorming - Couverture souple

Baumgartner, Jeffrey

 
9789491156045: Anticonventional Thinking: The Creative Alternative to Brainstorming
Couverture souple
ISBN 10 : 9491156047 ISBN 13 : 9789491156045
Editeur : JPB, 2015

Synopsis

People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative – until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking – and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.

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À propos de l'auteur

Jeffrey Baumgartner has done a great many things in many places, including being born in the US, studying art in London, teaching English in Lisbon and writing magazine columns in Bangkok; he's also launched an early Internet company, advised the European Commission on e-commerce, and developed an innovation process management software in spite of never formally learning how to code. He is the author of The Way of the Innovation Master and The Insane Journey, a science fiction humour novel. These days, he writes, facilitates creativity workshops and speaks about innovation globally. He lives and works in Erps-Kwerps, Belgium, a village whose name even the Belgians find funny.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
JPB
Date d'édition
2015
Langue
anglais
ISBN 10 
9491156047
ISBN 13 
9789491156045
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
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Luxembourg