Holistic Retail Design: Reshaping Shopping for the Digital Era - Couverture souple

Teufel, Philipp; Zimmermann, Rainer

 
9789491727658: Holistic Retail Design: Reshaping Shopping for the Digital Era
Couverture souple
ISBN 10 : 9491727656 ISBN 13 : 9789491727658
Editeur : Frame Publishers BV, 2015

Synopsis

Holistic Retail Design, 9789491727658

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models.
The holistic approach in retail is a child of the second digitisation wave. Since 2005, the changes that Web 2.0 applications have wrought on consumers' social and everyday practical behaviour patterns marked the beginning of the internet's impact on purchasing behaviour, and consequently on retailing. Total price transparency, visible customer reviews and the soaring number of online shops changed the market. However, nobody was responsible for the single most vital differentiation factor besides price: the customer's holistic experience, lately also known as the customer journey.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Frame Publishers BV
Date d'édition
2015
Langue
anglais
ISBN 10 
9491727656
ISBN 13 
9789491727658
Reliure
Broché
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible