In the Driving Seat of Customer Experience: with Customer Signals Management - Couverture souple

Van Der Aa, Zanna

Couverture souple

ISBN 10 : 9492004917 ISBN 13 : 9789492004918

Editeur : Warden Press, 2019

Synopsis

Every organization receives signals from its customers, from satisfaction surveys, e-mails and telephone calls, to posts on social media. They're generally registered and a list of improvements drawn up, and then ... well, that's where companies lose their way. Which improvements have priority? Which will be most effective? How can I show that customer experience can earn the organization money?

These are the key issues for customer signals management: a method which renders customer experience steerable in terms of both customer satisfaction and cost efficiency.

In "In the Driving Seat of Customer Exerience", Zanna van der Aa navigates you through all the steps required to successfully map out customer experience. With a strong combination of theoretical underpinning and pragmatic applications, she offers inspiration in practical cases, tips and tools and lessons learned. The crux of the success of her method lies in measurability of the results, and therefore financial visibility of the benefits for the organization.

This edition replaces the 2017 book "Customer Signals Management"

A propos du livre

À propos de la quatrième de couverture

These are the key issues for customer signals management: a method which renders customer experience steerable in terms of both customer satisfaction and cost efficiency.

In In the Driving Seat of Customer Experience, Zanna van der Aa navigates you through all the steps required to successfully map out customer experience. With a strong combination of theoretical underpinning and pragmatic applications, she offers inspiration in practical cases, tips and tools and lessons learned. The crux of the success of her method lies in measurability of the results, and therefore financial visibility of the benefits for the organization.

Zanna van der Aa, PhD and author in CX with an internationally proven track record, has a dream of helping organizations create happy customers and employees. In the last 20 years she has been translating this dream into a unique and successfully proven methodology. More information: accelerateinexperience.com.

This book replaces the previous publication Customer Signals Management (Warden Press, 2017).

Détails de l'édition

• Éditeur: Warden Press
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 9492004917
• ISBN 13: 9789492004918
• Reliure: Broché
• Nombre de pages: 158
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg