Articles liés à Happening 2: Design for Events

Happening 2: Design for Events - Couverture rigide

Tan, Jeanne; Martins, Ana; Hurst, Matthew

 
9789492311030: Happening 2: Design for Events

Synopsis

This inspiring book is a visual feast of 100+ global event designs which is a must for brand innovator and identity wizards. Happening 2 showcases every type of event experience, in the broadest sense possible - from fashion shows to festivals and exhibitions to exclusive product launches, ranging from the sparkling to the robust.
Instead of telling you how to organise an event, Happening 2 focuses on the design, and informs readers exactly how the designers translated the brief into the eye-catching show. Each article attempts to capture the essence of translating a brand into an unforgettable experience. The extensive photography and informative descriptions allows these tempting temporary shows and innovative events to continue to live-on and be appreciated and enjoyed to the fullest.
With today's communication overload, marketeers have to come up with new ways to get and keep people's attention. In Happening 2, designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

This inspiring book is a visual feast of 100+ global event designs which is a must for brand innovator and identity wizards. Happening 2 showcases every type of event experience, in the broadest sense possible - from fashion shows to festivals and exhibitions to exclusive product launches, ranging from the sparkling to the robust.
Instead of telling you how to organise an event, Happening 2 focuses on the design, and informs readers exactly how the designers translated the brief into the eye-catching show. Each article attempts to capture the essence of translating a brand into an unforgettable experience. The extensive photography and informative descriptions allows these tempting temporary shows and innovative events to continue to live-on and be appreciated and enjoyed to the fullest.
With today's communication overload, marketeers have to come up with new ways to get and keep people's attention. In Happening 2, designers explain how they translated the essence of a brand into an event, creating an experience that fascinates a global audience.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.