Advances in Customer Relationship Management - Couverture rigide

 
9789535105169: Advances in Customer Relationship Management
Couverture rigide
ISBN 10 : 9535105167 ISBN 13 : 9789535105169
Editeur : IntechOpen, 2012

Synopsis

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
IntechOpen
Date d'édition
2012
Langue
anglais
ISBN 10 
9535105167
ISBN 13 
9789535105169
Reliure
Relié
Nombre de pages
156
Éditeur
Catalan-Matamoros Daniel
Coordonnées du fabricant
non disponible
Personne responsable
non disponible