China Business: Challenges in 21st Century - Couverture souple

 
9789622018532: China Business: Challenges in 21st Century
Couverture souple
ISBN 10 : 962201853X ISBN 13 : 9789622018532
Editeur : The Chinese University Press, 2001

Synopsis

Foreign businesses that hope to succeed in China need to be better informed of the challenges that China is faced with today. China was a centrally planned economy with few international ties only three decades ago. China is making up for lost time with unequalled energy and determination. Contributors in this book address a wide range of business issues through their research and present a glimpse on the complexity of doing business in China today.

The book consists of four sections: the business environment; management issues; sales and marketing; international business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Oliver H. M. Yau is Professor of Marketing at the City University of Hong Kong.

Henry C. Steele was Head and Associate Professor at the Department of Marketing and International Business, Lingnan College, Hong Kong.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
The Chinese University Press
Date d'édition
2001
Langue
anglais
ISBN 10 
962201853X
ISBN 13 
9789622018532
Reliure
Broché
Nombre de pages
516
Éditeur
Yau Oliver Y.M., Steele Henry C.
Coordonnées du fabricant
non disponible
Personne responsable
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