Rethink Your Marketing Questions. And Answers - Couverture souple

Siang, Long Yun

Couverture souple

ISBN 10 : 9671198120 ISBN 13 : 9789671198124

Editeur : Roar Point Sdn Bhd, 2013

Synopsis

Answering questions can be frightening. Why? Because you try to be right and the fear of being wrong drives you to give either very simplistic answers or overly complex ones. Get out of your comfort zones; stop answering questions in a predictable fashion. Perhaps, that will point you to the answer you need. This book captures some of the blog entries from the blog - Raw Points (rawpoints.blogspot.com) in its first year. Raw Points is updated every work day for the past three years - it's an audacious attempt by Roar Point (www.roar-point.com)to share a different perspective. It attempts to poke provoke and ponder on thoughts related to marketing. This book attempts to inspire you to rethink what you know about marketing strategy and all that comes with it.

A propos du livre

À propos de l'auteur

Feverishly proud that he is from the smallish town of Batu Pahat, Malaysia, Long (as he is popularly known) is never short of questions. His 18 years in multinational agencies - LB, JWT, and DDB - has taught him not to pretend he has all the answers. At Roar Point, he hopes to pen some of the better questions for his clients. And hopefully, with it, some wise answers.

Détails de l'édition

• Éditeur: Roar Point Sdn Bhd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 9671198120
• ISBN 13: 9789671198124
• Reliure: Broché
• Nombre de pages: 194
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg