Still on Air: Producing Television in Small Markets - Couverture souple

Rowe, Yvette J.; White, Livingston A.

 
9789766406752: Still on Air: Producing Television in Small Markets
Couverture souple
ISBN 10 : 9766406758 ISBN 13 : 9789766406752
Editeur : University of the West Indies Press, 2018

Synopsis

Within small markets for television like Jamaica, where sustaining a show on air is affected by financial and other challenges, remaining on air for a long time becomes a key marker of a programme's success. Still on Air documents the historical, production and broadcast experiences of some of Jamaica's long-running television shows. Based on interviews with over one hundred television professionals as well as archival searches of content spanning over fifty years, the book provides details on over three hundred programmes produced and aired on free-to-air television stations in the island.

Yvette J. Rowe and Livingston A. White present a framework of seven factors for producing television for small markets and suggest ways in which local television producers can create successful television programmes in limited-resource environments. After exploring other shows with potential for being long-running productions, the authors discuss trends in television production as well as some possibilities and recommendations that have implications for how television shows are produced in the future.

Still on Air is an important work as it chronicles an aspect of the Jamaican television industry that has never before been given such detailed attention. The experiences are applicable to television producers working in small media markets and the authors offer insight on what is required to produce television programming that is culturally sensitive, affordable and responsive to television audiences.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

YVETTE J. ROWE is Lecturer in Television Production and Broadcast Journalism, Caribbean School of Media and Communication, the University of the West Indies, Mona, Jamaica.

LIVINGSTON A. WHITE is Lecturer, Caribbean School of Media and Communication, the University of the West Indies, Mona, Jamaica.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
University of the West Indies Press
Date d'édition
2018
Langue
anglais
ISBN 10 
9766406758
ISBN 13 
9789766406752
Reliure
Broché
Nombre de pages
212
Coordonnées du fabricant
non disponible
Personne responsable
non disponible