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The Jesus Industry: How Christ Was Turned into Capital and the Church into a Market - Couverture souple

Sele, John Philip

 
9789786821986: The Jesus Industry: How Christ Was Turned into Capital and the Church into a Market

Synopsis

Christianity is growing louder in Africa, but disciples are growing thinner.

Across the continent, churches multiply, miracles are marketed, and the name of Jesus fills stadiums and screens. Yet beneath the spectacle lies a troubling contradiction: ethical collapse, spiritual shallowness, and a faith increasingly shaped by profit, performance, and consumer demand. The Jesus Industry names this crisis without apology.

In this bold and unsettling work, theologian and development scholar John Sele Philip exposes how Jesus Christ has been repackaged into a product, the gospel reduced to a transaction, and the Church reshaped by market logic. Drawing from Scripture, African theology, development studies, and real-world case studies from Nigeria, Kenya, South Africa, and Ghana, this book confronts the commercialization of faith and its devastating consequences for discipleship, leadership, and social transformation.

This is not an attack on the Church, it is a call to its healing.

With prophetic clarity and academic rigor, The Jesus Industry:

  • Exposes consumer Christianity and prosperity theology as theological distortions

  • Reveals how poverty, insecurity, and weak institutions fuel exploitative religion

  • Challenges pastors, theologians, and believers to reject spectacle for obedience

  • Calls the African Church back to costly discipleship, ethical integrity, and Kingdom values

This book will offend the careless, awaken the serious, equip the faithful, and expose the exploitative. It is written for Christians who love Jesus enough to let Him question them, and for a Church bold enough to choose the cross over the market.

Jesus cannot be franchised.
He cannot be monetized.
He can only be followed.

Read this book not to be entertained—but to be examined.
https://www.selemedia.org

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