Suntzu on Management: The Art of War in Contemporary Business Strategy - Couverture souple

Teck, Foo Check

Couverture souple

ISBN 10 : 9810067992 ISBN 13 : 9789810067991

Editeur : Butterworth-Heinemann Ltd, 1995

Synopsis

This text is an approach to strategic management, relating relevant segments of the 2500 year-old "Art of War" by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on strategy are largely borne out in their research of strategy processes within major listed corporations in ASEAN. The book is relevant to world management now that China, where Sun Tzu continues to be greatly revered, is on its way to becoming the world's largest economy. It is aimed at general managers, corporate planners, researchers and academics.

Détails de l'édition

• Éditeur: Butterworth-Heinemann Ltd
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 9810067992
• ISBN 13: 9789810067991
• Reliure: Broché
• Nombre de pages: 325
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible