Suntzu on Management: The Art of War in Contemporary Business Strategy - Couverture souple

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9789810067991: Suntzu on Management: The Art of War in Contemporary Business Strategy
Couverture souple
ISBN 10 : 9810067992 ISBN 13 : 9789810067991
Editeur : Butterworth-Heinemann Ltd, 1995

Synopsis

This text is an approach to strategic management, relating relevant segments of the 2500 year-old "Art of War" by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on strategy are largely borne out in their research of strategy processes within major listed corporations in ASEAN. The book is relevant to world management now that China, where Sun Tzu continues to be greatly revered, is on its way to becoming the world's largest economy. It is aimed at general managers, corporate planners, researchers and academics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann Ltd
Date d'édition
1995
Langue
anglais
ISBN 10 
9810067992
ISBN 13 
9789810067991
Reliure
Broché
Nombre de pages
325
Coordonnées du fabricant
non disponible
Personne responsable
non disponible